5 facts you need to know about Marine life and Microplastics

A little over four months on since the footage of pollution in Blue Planet II shocked the nation, the fight against plastic continues on Bournemouth and Poole beaches.

Bass and Mackerel, as well as other local marine life are now two of the 600 marine species whose lives are directly threatened as a result of plastic pollution[i]. In terms of casualties, One Green Planet recently estimated that over 100 million fish are killed annually by plastic[ii]. Even more shocking is research by the United Nations Environment Programme, which has indicated that humans may be vulnerable to unknown and potentially lethal toxins through the ingestion of fish whose stomachs contain plastic[iii]. In other words, we may be getting seriously ill from eating our own waste.

It seems the time to act could is now.

In recent years, there has been growing academic and professional alarm over the long term impact microplastics are having on marine life. Microplastics are defined as any piece of plastic between 2-6mm in length[iv] and are now widely considered to be more toxic than bulkier pieces[v]. However, there is little public knowledge of this. To counteract this, here are 5 key facts you need to know about microplastics …

  • Microplastics are called mermaid tears in the UK and there’s lots of them

Microplastics have been nicknamed mermaid tears in marine conservation circles around the UK. However, unlike the fantasy name, the consequences of mermaid tears have become all too real. A 2007 report produced by Surfers Against Sewage prewarned about the growing mermaid tear epidemic  and highlighted  that microplastics were the second most common pieces of litter found on UK beaches[vi]. Yet, it seems little has been done to solve this issue and a 2017 investigation by Greenpeace uncovered 250 million microplastics on UK beaches in just a single weekend[vii].

Professor Rick Stafford of Bournemouth University shared his local experience with microplastics; “If you tow a plankton net along for 5 or 10 minutes it’s amazing in terms of the number of microplastics that are actually in the water in what is actually a Site of Special Scientific Interest in Poole Harbour”.

Alas, it seems that even designated conservation sites may not be enough to protect marine life from microplastics.

  • Microplastics shrink certain marine species’ appetites

Research by Clean Water Action has found that a growing number of marine species are dying from chronic dietary limitations started by the ingestion of plastic[viii]. Let’s not forget, plastic is not designed to be eaten and thus has no nutritional benefits to offer. However, marine species do not know this and continue to ingest our waste in expense of their usual diet. The results have been truly shocking as an array of species of fish have begun to grow at a noticeably slower rate and an estimated 50-80% of dead sea turtles are found to have stomachs full of plastic[ix].

Worryingly, a study by the University of Exeter discovered that the ingestion and absorption of toxins in microplastics takes marine life up to six times longer to get rid of than bulkier plastics[x]. These findings, coupled with the fact that there is now a predicted 12 million tonnes of plastic going into the ocean each year, suggests that the stomachs of marine life may never be totally free from plastic[xi].

 

  • Microplastics act as a vector for other pollutants

Multiple academic studies have revealed that microplastics not only pose a direct threat to marine species, as they also act as vector for other pollutants in the environment[xii][xiii]. Currently, oil, carcinogenic toxins and other poisonous substances are enabled access to marine life through microplastics. For these reasons, Dr. José Derraik has warned that the diversity of global marine life is threatened to drop by as much as 58%[xiv].

However, the consequences of this stretch beyond marine life. After all, the accumulation of toxins within fish formed a key part of the United Nations Environment Programme’s decision to class microplastics as a threat to human life[xv]. This call came amid growing scientific evidence that these pollutants may still be dangerous even after the fish has been cooked or washed[xvi]. Seemingly, we now join marine life in being vulnerable to the repercussions of plastic pollution.

  • Microplastics limit fish mating and so much more

Arguably the most saddening consequence of plastic pollution have been the changes in the everyday behaviour of marine life. Initially, these changes were attributed to the species adapting to their new plastic neighbours. However, new evidence by Professor Maria Fossi has dispelled these suggestions  in the darkest possible way[xvii].

Professor Fossi’s study uncovered polystyrene particles in the brain tissue of fish[xviii]. Alongside this, the study also found that these particles changed the brain structure of fish, and deduced that the presence of these particles was the sole reason for any behavioural changes[xix]. Worryingly, among these changes has been a decline in marine species potency and desire to mate with one another.

“It’s truly upsetting and disgusting”, said lifelong Dorset resident Sophie Price, “To think our waste has prevented the existence of potentially millions of lives” of marine species.

Miss Price’s comments are echoed within the conservation community who now fear that our waste has permanently changed the day-to-day lives of marine species.

  • There’s so much we do not know about microplastics

Unfortunately, the worst is saved for last. “The long term effects we don’t necessarily know”, stated Professor Stafford, “There seems to be some evidence that it’s having a slow negative effect on marine life and even if they can expel it, it is still going to have a negative effect”.

Professor Stafford’s concerns are recurrently found within multiple academic studies[xx]. All of which acknowledge that it may take many years for the true impacts of microplastics to become clear. However, it is certain that any impacts will be harmful to marine life.

How can you help?

Marine life is defenceless and needs your help in the fight against plastic pollution. Please find the links to some local environmental groups below and let’s work together to protect our oceans.

Friends of the Earth: https://friendsoftheearth.uk/groups/eastdorset

Bournemouth 2026 Trust: http://www.bournemouth2026.org.uk/sustain

SUBU Green: https://www.subu.org.uk/green

Greenpeace advice on cutting plastic: https://www.greenpeace.org.uk/9-ways-reduce-plastic-use/

BY JONATHAN EVANS

[i] Mattsson, K., Johnson, E., Malmenda, A., Linse, S., Hansson, L., and Cedervall, T., 2017. Brain damage and behavioural disorders in fish induced by plastic nanoparticles delivered through the food chain, Scientific Reports, 7 (1), 1-7.

[ii] Henn, C., 2017. These 5 marine animals are dying because of our plastic trash…Here’s how we can help. One Green Planet [online], 5th February 2017. Available from: http://www.onegreenplanet.org/animalsandnature/marine-animals-are-dying-because-of-our-plastic-trash/ [Accessed 20th February 2018].

[iii] UN Environment, 2017. Frontiers 2017: Emerging Issues of Environmental Concern. United Nations Environment Programme [online], 5th December 2017. Available from: https://wedocs.unep.org/bitstream/handle/20.500.11822/22255/Frontiers_2017_EN.pdf?sequence=1&isAllowed=y [Accessed 19th February 2018].

[iv] Derraik, J., 2002. The pollution of the marine environment by plastic debris: A review, Marine Pollution Bulletin, 44 (9), 842-852.

[v] Mattsson, K., Johnson, E., Malmenda, A., Linse, S., Hansson, L., and Cedervall, T., 2017. Brain damage and behavioural disorders in fish induced by plastic nanoparticles delivered through the food chain, Scientific Reports, 7 (1), 1-7.

 

[vi] Le Guern Lytle, C., 2017. When the mermaids cry: The great plastic tide. Coastal Care [online], 1st January 2017. Available from: http://plastic-pollution.org/ [Accessed 23rd February 2018].

[vii] McClenaghan, M., 2017. Hundreds of thousands of plastic pellets found on UK beaches. Unearthed [online], 17th February 2017. Available from: https://unearthed.greenpeace.org/2017/02/17/hundreds-thousands-plastics-pellets-found-uk-beaches/ [Accessed 16th February 2018].

[viii] Clean Water Action, 2018. The Problem of Marine Plastic Pollution. Clean Water Action [online], 1st January 2018. Available from: https://www.cleanwater.org/problem-marine-plastic-pollution [Accessed 25th February 2018].

[ix] Mrosovsky, N., 2009. Leatherback turtles: The menace of plastic, Marine Pollution Bulletin, 58 (2), 287-289.

 

[x] Watts, A., Lewis, C., Goodhead, R., Beckett, S., Moger, J., Tyler, C., and Galloway, T., 2014. Uptake and retention of microplastics by the shore Crab Carcinus maenas, Environmental Science and Technology, 48 (15), 8823-8830.

[xi] Casson, L., 2017. How does plastic end up in the Ocean? Greenpeace [online[, 22nd August 2017. Available from: https://www.greenpeace.org.uk/plastic-end-ocean/ [Accessed 25th February 2018].

[xii] Mattsson, K., Johnson, E., Malmenda, A., Linse, S., Hansson, L., and Cedervall, T., 2017. Brain damage and behavioural disorders in fish induced by plastic nanoparticles delivered through the food chain, Scientific Reports, 7 (1), 1-7.

[xiii] Karlsson, T., Arneborg, L., Brostrom, G., Carney Almroth, B., Gipperth, L., and Hassellov, M., 2018. The unaccountability case of plastic pellet pollution, Marine Pollution Bulletin, 129 (1), 52-60.

[xiv] Derraik, J., 2002. The pollution of the marine environment by plastic debris: A review, Marine Pollution Bulletin, 44 (9), 842-852.

 

[xv] UN Environment, 2017. Frontiers 2017: Emerging Issues of Environmental Concern. United Nations Environment Programme [online], 5th December 2017. Available from: https://wedocs.unep.org/bitstream/handle/20.500.11822/22255/Frontiers_2017_EN.pdf?sequence=1&isAllowed=y [Accessed 19th February 2018].

 

[xvi] Foekema, E., Gruijter, C., Mergia, M., Andries Van Franeker, J., Tinka, A., Murk, J., and Koelmans, A., 2013. Plastic in North Sea Fish, Environmental Science and Technology, 47 (15), 8818-8824.

[xvii] Fossi, M., Coppola, D., Baini, M., Giannetti, M., Guerranti, C., Marsili, L., Panti, C., Sabata, E., and Clò, S., 2014. Large filter feeding marine organisms as indicators of microplastics in the pelagic environment: The case studies of the Mediterranean basking shark (Cetorhinus maximus) and fin whale (Balaenoptera physalus), Marine Environmental Research, 100, 17-24.

[xviii] Fossi, M., Coppola, D., Baini, M., Giannetti, M., Guerranti, C., Marsili, L., Panti, C., Sabata, E., and Clò, S., 2014. Large filter feeding marine organisms as indicators of microplastics in the pelagic environment: The case studies of the Mediterranean basking shark (Cetorhinus maximus) and fin whale (Balaenoptera physalus), Marine Environmental Research, 100, 17-24.

 

[xix] Fossi, M., Coppola, D., Baini, M., Giannetti, M., Guerranti, C., Marsili, L., Panti, C., Sabata, E., and Clò, S., 2014. Large filter feeding marine organisms as indicators of microplastics in the pelagic environment: The case studies of the Mediterranean basking shark (Cetorhinus maximus) and fin whale (Balaenoptera physalus), Marine Environmental Research, 100, 17-24.

[xx] Karlsson, T., Arneborg, L., Brostrom, G., Carney Almroth, B., Gipperth, L., and Hassellov, M., 2018. The unaccountability case of plastic pellet pollution, Marine Pollution Bulletin, 129 (1), 52-60.

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UK Beaches Face Plastic Crisis

In recent months Bournemouth has been the recipient of international praise and awards for the condition of its beach. A poll conducted by TripAdvisor in February 2018 declared Bournemouth to be the best beach in the UK, the 5th best in Europe and stunningly the 14th best in the world[i]. However, the chances of Bournemouth maintaining the top spot is under continual challenge by a stubborn and abundant enemy; plastic.

Like many other UK beaches, Bournemouth has experienced a surge of plastic finding its way onto its shores in recent years. In fact, according to the Marine Conservation Society, the volume of plastic washing up on UK beaches dramatically rose by 10% between 2016 and 2017[ii]. Additionally, the MSC also uncovered that 30.4% of beach waste in the UK comes from the British public and 47.2% comes from unknown sources[iii].

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Plastic Pollution is a Global Issue

The MSC’s findings are representative of a wider proliferation of plastic waste washing up or being dumped onto beaches around the world. In 2017, Greenpeace commissioned a report to discover the magnitude of global plastic pollution. The report found that approximately 12 million tonnes of plastic is being dumped into our oceans every year, and this statistic continues to grow annually[iv].

Director of Ocean Conservancy’s Marine Debris Programme Nicholas Mallos shared his views on Greenpeace’s findings; “At this rate, we would expect nearly one ton of plastic for every three tons of fish in the oceans by 2025 – an unthinkable number with drastic economic and environmental consequences”[v].

The economic consequences cited by Mr. Mallos are echoed within the United Nations Environment Programme’s report into the costs of plastic pollution. In which the UNEP outlined a range of financial penalties associated with plastic pollution such as loss in revenue from tourism and increased costs of beach cleaning[vi].

These warnings are certain to be of concern to the UK National Government as well as Bournemouth Borough Council. After all, the Environment and Tourism Services have been allocated the 5th and 9th largest expenditures within the Councils 2018/19 budget[vii]. With the Environmental services receiving the largest budgetary increase of over £1,000 between the financial years 2017/18 and 2018/19[viii].

National and Local Government Response

Councillor Mike Greene, Head of Transport, Cleansing and Waste at Bournemouth Borough Council offered his view about the biggest barriers to dealing with plastic pollution. “Without doubt, the main problem we have is education”, he argued, adding that, “Once people understand just how much damage plastics can do to marine life and the eco-system in general, they are only too willing to act responsibly and often assist in spreading the message”.

In fact, a 2017 survey by YouGov found that 51% of consumers would select a new drink in a recyclable container, instead of a recognisable brand in a non-recyclable container[ix]. These results support Councillor Greene’s views and suggest that the main barrier to resolving plastic pollution is the lack of environmentally friendly options available for the consumer.

“Across the world there needs to be greater governmental regulation, because we don’t necessarily as consumers have a choice”, argues Rick Stafford, Professor of Marine Biology at Bournemouth University. “The sooner things are legislated against, the sooner there is less plastic being made, the better”.

Recently the UK Government responded to increased public and media pressure by proposing a range of new environmental measures designed to tackle plastic pollution. Included within these proposals was a pledge to remove all unnecessary plastic waste within the next 25 years[x].

Yet, this plan has been widely criticised by environmental groups across the UK for being too pessimistic and focusing too much on long-term goals. Among the critics is Professor Stafford who exclaimed, “In 25 years seems like the weakest statement ever, if it’s unnecessary we should be able to do it in  couple of months, you know it should be that easy”.

However, the influence of big business may prove to make the removal of plastic from society a long and laborious process. After all, plastics appeal to brands stems from its durability, its low manufacturing costs and its close relationship to the oil industry. The combination of these factors mean that there is a lot of interest and money behind keeping plastic on our shelves.

In fact, a 2017 investigation by Unearthed discovered that household brands such as Coca-Cola, Lucozade, Ribena and Nestle resisted new environmental measures during a meeting with the Department for Environment, Food and Rural Affairs[xi]. Instead, these brands suggested that the recyclability of the product and its environmental impact was a low priority for their consumers[xii].

What Can Be Done?

The Ellen MacArthur Foundation’s annual report The New Plastics Economy has warned that the process of ending plastic pollution cannot commence without the full cooperation of big business[xiii]. To resolve this, the report recommended that policymakers at both a national and local level play a more active role in making environmentally friendly policies attractive to businesses[xiv].  

Councillor Mike Greene has suggested that Bournemouth Borough Council adopt similar measures; “With our declared aspiration to be recognised as a Green Economy Leader, I believe there is an opportunity for the Council to both do more and be seen to be doing more”, noting that, “I would like to see Bournemouth Council as taking a real leadership role, potentially within some sort of ‘anti-plastic-pollution coalition’ of businesses, community groups etc.”.

It is saddening that the intervention of national and local government is required to make the majority of businesses interested in being environmentally friendly. However, the involvement of government has become vital as only 43% of the 5 million tonnes of plastic being used every year in the UK is currently recycled[xv][xvi]. Hopefully with increased government action and incentives that percentage will have risen by the end of 2018.

 

[i] Traveller’s Choice Awards., 2018. Top 25 Beaches – World. TripAdvisor [online], 20th February 2018. Available from: https://www.tripadvisor.co.uk/TravelersChoice-Beaches-g1 [Accessed 1st March 2018].

[ii] Harrington, R., 2017. Great British Beach Clean 2017 results. Marine Conservation Society [online], 30th November 2017. Available from: https://www.mcsuk.org/clean-seas/great-british-beach-clean-2017-report [Accessed 28th February 2018].

[iii] Harrington, R., 2017. Great British Beach Clean 2017 results. Marine Conservation Society [online], 30th November 2017. Available from: https://www.mcsuk.org/clean-seas/great-british-beach-clean-2017-report [Accessed 28th February 2018].

[iv] Casson, L., 2017. How does plastic end up in the ocean? Greenpeace [online], 22nd August 2017. Available from: https://www.greenpeace.org.uk/plastic-end-ocean/ [Accessed 26th February 2018].

[v] Winn, P., 2016. 5 countries dump more plastic into the oceans than the rest of the world combined. PRI [online], 13th January 2016. Available from: https://www.pri.org/stories/2016-01-13/5-countries-dump-more-plastic-oceans-rest-world-combined [Accessed 20th February 2018].

[vi] United Nations Environment Programme., 2014. Valuing Plastics: The Business Case for Measuring, Managing, and Disclosing Plastic Use in the Consumer Goods Industry, UNEP Document Repository [online], 22nd June 2014. Available from: http://wedocs.unep.org/bitstream/handle/20.500.11822/9238/-Valuing%20plastic%3a%20the%20business%20case%20for%20measuring%2c%20managing%20and%20disclosing%20plastic%20use%20in%20the%20consumer%20goods%20industry-2014Valuing%20plasticsF.pdf?sequence=8&isAllowed=y [Accessed 20th February 2018].

[vii] Bournemouth Borough Council., 2018. Our Budget. Bournemouth Borough Council [online], 21st February 2018. Available from: https://www.bournemouth.gov.uk/CouncilTax/Aboutcounciltax/a-guide-to-your-council-tax/our-budget.aspx [Accessed 1st March 2018].

[viii] Bournemouth Borough Council., 2018. Our Budget. Bournemouth Borough Council [online], 21st February 2018. Available from: https://www.bournemouth.gov.uk/CouncilTax/Aboutcounciltax/a-guide-to-your-council-tax/our-budget.aspx [Accessed 1st March 2018].

 

[ix] Smith, G., 2017. YouGov Poll suggest recycled bottles are favoured by consumers. New Food [online], 26th September 2017. Available from: https://www.newfoodmagazine.com/news/44561/44561/ [Accessed 21st February 2018].

[x] Chadwick, P., 2018. Government sets its sight on plastic as part of 25 year plan. Packaging News [online], 11th January 2018. Available from: https://www.packagingnews.co.uk/top-story/government-targets-plastic-part-25-year-plan-11-01-2018 [Accessed 19th February 2018].

[xi] Ross, A., 2017. Plastic Pollution is ‘low priority’ for shoppers, soft drink execs tell government. Unearthed [online], 20th December 2017. Available from: https://unearthed.greenpeace.org/2017/12/20/plastic-pollution-low-priority-shoppers-soft-drinks-execs-tell-government/ [Accessed 20th February 2018].

[xii] Ross, A., 2017. Plastic Pollution is ‘low priority’ for shoppers, soft drink execs tell government. Unearthed [online], 20th December 2017. Available from: https://unearthed.greenpeace.org/2017/12/20/plastic-pollution-low-priority-shoppers-soft-drinks-execs-tell-government/ [Accessed 20th February 2018].

 

[xiii] Ellen MacArthur Foundation., 2017. The New Plastics Economy: Rethinking the future of plastics and catalysing action. Ellen MacArthur Foundation [online], 13th December 2017. Available from: https://www.ellenmacarthurfoundation.org/assets/downloads/publications/NPEC-Hybrid_English_22-11-17_Digital.pdf [Accessed 19th February 2018].

[xiv] Ellen MacArthur Foundation., 2017. The New Plastics Economy: Rethinking the future of plastics and catalysing action. Ellen MacArthur Foundation [online], 13th December 2017. Available from: https://www.ellenmacarthurfoundation.org/assets/downloads/publications/NPEC-Hybrid_English_22-11-17_Digital.pdf [Accessed 19th February 2018].

[xv] Eunomia., 2017. Recycling – Who really leads the world? Eunomia [online], 1st December 2017. Available from: http://www.eunomia.co.uk/reports-tools/recycling-who-really-leads-the-world-issue-2/ [Accessed 1st March 2018].

 

[xvi] Waste and Resources Action Programme., 2018. Plastics in Manufacturing. WRAP [online], 1st January 2018. Available from: http://www.wrap.org.uk/content/plastic-manufacturing [Accessed 1st March 2018].

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Are we misinterpreting lone wolf terrorism?

The well organised and intricate terrorist attacks such as 9/11 and the Madrid bombings have seemingly been replaced by much more random and frightening acts of lone wolf terrorism. Lone wolf terrorism sheds the perception of terrorism as being a group endeavour and instead highlights the potential for an individual to become inspired to commit acts of violence without the direction or knowledge of the organisation. In this sense, lone wolf terrorism is essentially all about the individual rather than the group, thus increasing the difficulty of preventing an attack. The key long lasting consequence of lone wolf terrorism is the sentiment that there are a multitude of terrorists hiding within society which results in a rise of xenophobia and religion-centred hate crimes. However, if lone wolf terrorism is the act of an individual then shouldn’t it be considered detached from both the terrorist organisation and the demographic they belong to? And if this is the case, should the investigation into these lone wolf terror attacks be centred around the individual’s mental health and whether terrorism was simply used to give the perpetrator a sense of identity and purpose?

Debates surrounding the impact that a lack of personal identity and purpose have on lone wolf attackers is split into two differing theories; psychoanalytic and non-psychoanalytic. This article will focus on the psychoanalytic theory which suggests that unconscious factors drive a person’s mental and social life and categorises lone wolf attackers as individuals which lack a personal and social identity as well as having low self-worth. The likelihood of an absence of personal identity is proliferated through the continual growing interconnectedness of states diminishing the sense of a national identity. Therefore, resulting in a vacuum surrounding personal identity which drastically increases the possibility of psychological disturbances within the individual.

In particular, a study conducted on 88 lone wolf attackers from 15 countries found the following characteristics to be present in some or all of the perpetrators; mental illness, vocational problems, high-stress levels, problems with intimate partner relationships, social awkwardness, violent communications, and high intelligence. I find that many of the characteristics noted within the study are associated with problems interacting within society, therefore contributing to the idea that these individuals lack an identity, a sense of purpose and a grounding. The absence of these feelings, coupled with psychological problems, leaves these individuals susceptible to becoming involved with terrorist organisations for the sole purpose of having a place of which to belong.

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Equally, the impact of social media on the mindset of lone wolves is frequently overlooked. Outlets such as Facebook or Instagram encourage the younger generation to view their lives as an ongoing drama and conform to a certain look, culture and way of thinking. Now, should the individual not adhere to these principles, then their personal identity would be out of touch with the status quo and out of place in society.

Furthermore, the increasing use of ‘live’ features on social media as well as mass news outlets provides the perpetrator with a colossal audience for an attack which is guaranteed to provide them with worldwide attention, name recognition and global fame. These factors can be considered key motivations behind an attack when one considers the lone wolves psychological desires to have an identity, to be remembered and to matter. Therefore, violent outlets become a means for these individuals to be immortalised through social and mass media, as well as find a purpose and prove their ability to alter the normal workings of a society that they feel no personal or emotional attachment to.

In my opinion, when a lone wolf attack happens there is general sense that the reasons and motivations for the attack are limited to the terrorist organisation the individual associates themselves with. What is required is an understanding of the impact that psychological disturbances and an absence of personal identity can have on an individual. After all, despite their idiosyncratic nature, lone wolves are essentially narcissistic in nature who rather than operating for the will of the group, instead use violence as a means of punishing the society that they feel no connection to. The change I would recommend is viewing lone wolf terrorism as an incident where an individual suffering from a mental illness or a disassociation from reality and society is taken advantage of by the ideas of a terrorist organisation to find a sense of identity and purpose.

 

Is there no such thing as bad publicity?

In an age where the language of politicians is seemingly becoming more colloquial, eye-catching and deliberately provocative, one must seriously question is there such a thing as bad publicity? After all, the Trump campaign for both the Republican Presidential nomination and the Presidential campaign was arguably based around the deliberate use of controversial rhetoric and proposed policies for the purposes of gaining media attention and exposure at the expense of his political rivals. Obviously this approach proved to be successful in both elections which therefore begs the question if political controversy is the best means of attracting media coverage. Furthermore, one must also consider whether Trump’s approach is undertaken with social media in mind rather than traditional mainstream outlets. With services such as Facebook and Twitter offering the user the ability to share stories meaning articles that both support and condemn the politician in question can go viral and reach far more people that traditional mainstream media outlets can.

Focusing prominently on the question posed, multiple studies have conducted research on the supposed relationship between media bias, candidate popularity and the political attitudes of the reader. Unsurprisingly, one candidate regularly focused on is now US President Donald Trump, who despite regularly attracting harmful press won the Republican nomination and the US Presidential election. In this sense, the continuous negative media campaign against Trump from mainstream American and global media outlets may ironically have boosted his quest for candidacy. After all, through sound bites and ill-thought supposed policies, Trump was able to capture the attention of both the electorate and the media, thus giving him his far more coverage than his more qualified and experienced political opponents. Furthermore, multiple studies consider that negative press generates far more interest than positive press. Primarily, these conclusions are drawn due to the fact that the number one priority of media outlets is to publish stores that will drive traffic and attract readers. Frequently, the stories which generate the most interest and are often the most talked about are based around the controversial viewpoint of a politician. The method of using controversial rhetoric and policies to gain media exposure was regularly utilised by the Trump campaign, which along with his already established pre-existing fame lead to sole focus being placed on him and a sense of selective exposure from media which was particularly evident in the race for Republican nomination.

Moreover, if one assumes that exposure is the primary aim of any politician running for office then negative press may be the most efficient means of attaining it. After all, as previously noted political controversy often leads to a higher number of articles being produced on the subject as well as encourages debates on the true meaning and legitimacy of the claims made. The second consequence noted is particularly significant when one considers the popularity of social media platforms. In this sense, controversial comments which attract interest can frequently go viral and reach millions without the influence or input of professional journalists. This conclusion can be considered particularly significant when one considers that a study conducted by Ipos Mori found that 34% of 18 to 24-year olds admitted that their political ideals and allegiance could be altered by something they read online. Additionally, a separate study conducted on the same topic supported Ipos Mori’s results by noting that 41% of young people aged between 15 and 25 had at some point engaged in a political debate online. The data provided by the two studies seemingly supports the claim that there is a positive relationship between media coverage and electoral success.

Finally, one can consider negative publicity and the media’s relationship with it to be a cycle of exposure which may or may not benefit the candidate. This cycle has three distinct sections which motivate one another. These are: controversial comments or policies by the political candidate, negative publicity and increased coverage in mainstream media and reaction on social media platforms. Furthermore, the cycle begins through the controversy generated by the politician, such as Trump’s pledge to build a wall along America’s southern border, consequently a multitude of analytical articles appear through traditional mainstream media outlets as well as online. The rise in online articles will invariably increase the likelihood of the story going viral and being read by millions of people. Moreover, as a consequence of a higher number of people being interested in the story and the fact that journalists have to publish stories which will generate traffic, the candidate’s coverage in mainstream media is rapidly enlarged and increases likelihood of success in the polls due to the candidate holding house-hold name recognition. In this sense, there is really no such thing as bad publicity as the primary aim of any modern day politician is media exposure and recognition.

By Jonathan Evans